Rouge National Urban Park is a landmark urban park in Ontario, Canada, anchored by the Rouge River and rich in cultural and ecological history. Its work spans four areas: nature and science, culture and history, stewardship and management, and Indigenous communities, symbolised by the logo icon. As it advances efforts to nationalise and double the park’s size through expanded education and programming, the brand also seeks to embody a modern, welcoming, curious, grounded, and accessible identity.